diff --git a/README.md b/README.md
index 845c691..be63b57 100644
--- a/README.md
+++ b/README.md
@@ -275,6 +275,7 @@ Thank you ❤️
 - [Norbert Melzer](https://github.com/NobbZ).
 - [Patrick Stevens](https://github.com/Smaug123).
 - [Connor Baker](https://github.com/ConnorBaker).
+- [Matthew Kenigsberg](https://github.com/mkenigs).
 - [Florian Finkernagel](https://github.com/TyberiusPrime).
 
 ## Footnotes
diff --git a/src/alejandra_cli/Cargo.toml b/src/alejandra_cli/Cargo.toml
index 4a938b8..fc6a30e 100644
--- a/src/alejandra_cli/Cargo.toml
+++ b/src/alejandra_cli/Cargo.toml
@@ -15,7 +15,10 @@ futures = { version = "*", default_features = false, features = [
   "thread-pool"
 ] }
 num_cpus = { version = "*", default_features = false, features = [] }
-rand = { version = "*", default-features = false, features = ["getrandom"] }
+rand = { version = "*", default-features = false, features = [
+  "alloc",
+  "getrandom"
+] }
 walkdir = { version = "*", default_features = false, features = [] }
 
 [package]
diff --git a/src/alejandra_cli/src/ads/contributor_thanks.txt b/src/alejandra_cli/src/ads/contributor_thanks.txt
new file mode 100644
index 0000000..fea55b8
--- /dev/null
+++ b/src/alejandra_cli/src/ads/contributor_thanks.txt
@@ -0,0 +1,2 @@
+👏 Special thanks to {name} for helping improve this project:
+https://github.com/{github}
diff --git a/src/alejandra_cli/src/ads/donation.txt b/src/alejandra_cli/src/ads/donation.txt
deleted file mode 100644
index 9c9bb69..0000000
--- a/src/alejandra_cli/src/ads/donation.txt
+++ /dev/null
@@ -1,2 +0,0 @@
-If Alejandra is useful to you, please sponsor its author.
-Thank you! https://github.com/sponsors/kamadorueda
diff --git a/src/alejandra_cli/src/ads/mod.rs b/src/alejandra_cli/src/ads/mod.rs
index c7857b1..5a770c4 100644
--- a/src/alejandra_cli/src/ads/mod.rs
+++ b/src/alejandra_cli/src/ads/mod.rs
@@ -1,11 +1,94 @@
+use rand::distributions::weighted::WeightedIndex;
 use rand::distributions::Distribution;
-use rand::distributions::Uniform;
 use rand::rngs::OsRng;
 
-pub(crate) fn random_ad() -> &'static str {
-    let ads = [include_str!("star.txt"), include_str!("donation.txt")];
+pub(crate) fn random_ad() -> String {
+    let ads = [
+        // 90% distributed proportional to total past and present contributions
+        // (0.9001, sponsor_benefits as fn() -> String),
+        // 10% is reserved for everything else
+        (0.0333, contributor_thanks as fn() -> String),
+        (0.0333, please_sponsor as fn() -> String),
+        (0.0333, please_star as fn() -> String),
+    ];
 
-    let ads_index = Uniform::from(0..ads.len()).sample(&mut OsRng);
-
-    ads[ads_index]
+    random_weighted_choice(&ads[..])()
+}
+
+fn sponsor_benefits() -> String {
+    #[allow(dead_code)]
+    enum Sponsor<'a> {
+        Individual { name: &'a str },
+        Company { ad: &'a str },
+    }
+
+    let sponsors = [];
+
+    match random_weighted_choice(&sponsors[..]) {
+        Sponsor::Company { ad } => {
+            include_str!("sponsor_advertisement.txt").replace("{ad}", ad)
+        },
+        Sponsor::Individual { name } => {
+            include_str!("sponsor_thanks.txt").replace("{name}", name)
+        },
+    }
+}
+
+fn contributor_thanks() -> String {
+    let names = [
+        (1.0, ("Connor Baker", "ConnorBaker")),
+        (1.0, ("David Arnold", "blaggacao")),
+        (1.0, ("David Hauer", "DavHau")),
+        (1.0, ("Fabian Möller", "B4dM4n")),
+        (1.0, ("Florian Finkernagel", "TyberiusPrime")),
+        (1.0, ("Jamie Quigley", "Sciencentistguy")),
+        (1.0, ("Joachim Ernst", "0x4A6F")),
+        (1.0, ("Jörg Thalheim", "Mic92")),
+        (1.0, ("Kevin Amado", "kamadorueda")),
+        (1.0, ("Loïc Reynier", "loicreynier")),
+        (1.0, ("Matthew Kenigsberg", "mkenigs")),
+        (1.0, ("Mr Hedgehog", "ModdedGamers")),
+        (1.0, ("Norbert Melzer", "NobbZ")),
+        (1.0, ("Patrick Stevens", "Smaug123")),
+        (1.0, ("Piegames", "piegamesde")),
+        (1.0, ("Rehno Lindeque", "rehno-lindeque")),
+        (1.0, ("Rok Garbas", "garbas")),
+        (1.0, ("Ryan Mulligan", "ryantm")),
+        (1.0, ("Thomas Bereknyei", "tomberek")),
+        (1.0, ("Tristan Maat", "TLATER")),
+        (1.0, ("Vincent Ambo", "tazjin")),
+        (1.0, ("Yorick van Pelt", "yorickvP")),
+    ];
+
+    let (name, github) = random_weighted_choice(&names[..]);
+
+    include_str!("contributor_thanks.txt")
+        .replace("{github}", github)
+        .replace("{name}", name)
+}
+
+fn please_sponsor() -> String {
+    let messages = [
+        (0.5000, include_str!("sponsor_advertisement.txt").replace(
+            "{ad}",
+            concat!(
+                "Advertise your company here, reach lots of active Nix users!\n",
+                "More information at: https://github.com/sponsors/kamadorueda\n"
+            ),
+        )),
+        (0.5000, include_str!("please_sponsor.txt").to_string()),
+    ];
+
+    random_weighted_choice(&messages[..]).clone()
+}
+
+fn please_star() -> String {
+    include_str!("please_star.txt").to_string()
+}
+
+fn random_weighted_choice<T>(choices: &[(f64, T)]) -> &T {
+    let weights = choices.iter().map(|(weight, _)| *weight);
+    let index: usize = WeightedIndex::new(weights).unwrap().sample(&mut OsRng);
+
+    &choices[index].1
 }
diff --git a/src/alejandra_cli/src/ads/please_sponsor.txt b/src/alejandra_cli/src/ads/please_sponsor.txt
new file mode 100644
index 0000000..7133e0d
--- /dev/null
+++ b/src/alejandra_cli/src/ads/please_sponsor.txt
@@ -0,0 +1,2 @@
+🤟 If Alejandra is useful to you, please consider sponsoring its author!
+There are cool benefits for you: https://github.com/sponsors/kamadorueda
diff --git a/src/alejandra_cli/src/ads/please_star.txt b/src/alejandra_cli/src/ads/please_star.txt
new file mode 100644
index 0000000..eb0f70c
--- /dev/null
+++ b/src/alejandra_cli/src/ads/please_star.txt
@@ -0,0 +1,2 @@
+⭐ If Alejandra is useful to you, please add your star to the repository.
+Thank you! https://github.com/kamadorueda/alejandra
diff --git a/src/alejandra_cli/src/ads/sponsor_advertisement.txt b/src/alejandra_cli/src/ads/sponsor_advertisement.txt
new file mode 100644
index 0000000..0b25e69
--- /dev/null
+++ b/src/alejandra_cli/src/ads/sponsor_advertisement.txt
@@ -0,0 +1 @@
+👉 [Sponsored] {ad}
diff --git a/src/alejandra_cli/src/ads/sponsor_thanks.txt b/src/alejandra_cli/src/ads/sponsor_thanks.txt
new file mode 100644
index 0000000..3db3737
--- /dev/null
+++ b/src/alejandra_cli/src/ads/sponsor_thanks.txt
@@ -0,0 +1 @@
+👏 Special thanks to {name} for being a sponsor of Alejandra!
diff --git a/src/alejandra_cli/src/ads/star.txt b/src/alejandra_cli/src/ads/star.txt
deleted file mode 100644
index 71cf35a..0000000
--- a/src/alejandra_cli/src/ads/star.txt
+++ /dev/null
@@ -1,2 +0,0 @@
-If Alejandra is useful to you, please add your star to the repository.
-Thank you! https://github.com/kamadorueda/alejandra
diff --git a/src/alejandra_cli/src/cli.rs b/src/alejandra_cli/src/cli.rs
index 1ad4449..24eac2b 100644
--- a/src/alejandra_cli/src/cli.rs
+++ b/src/alejandra_cli/src/cli.rs
@@ -87,8 +87,7 @@ fn format_paths(
 
     if verbosity.allows_info() {
         eprintln!(
-            "{} {paths_len} file{} using {threads} thread{}.",
-            "Checking style in",
+            "Checking style in {paths_len} file{} using {threads} thread{}.",
             if paths_len == 1 { "" } else { "s" },
             if threads == 1 { "" } else { "s" },
         );
@@ -218,7 +217,9 @@ pub fn main() -> std::io::Result<()> {
 
     if verbosity.allows_info() {
         eprintln!();
-        eprintln!("Congratulations! Your code complies with the Alejandra style.");
+        eprintln!(
+            "Congratulations! Your code complies with the Alejandra style."
+        );
         eprintln!();
         eprint!("{}", random_ad());
     }