diff --git a/Cargo.lock b/Cargo.lock
index c584d36..c548b8f 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -19,6 +19,7 @@ dependencies = [
  "clap",
  "futures",
  "num_cpus",
+ "rand",
  "walkdir",
 ]
 
@@ -60,6 +61,12 @@ version = "1.0.73"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "2fff2a6927b3bb87f9595d67196a70493f627687a71d87a0d692242c33f58c11"
 
+[[package]]
+name = "cfg-if"
+version = "1.0.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "baf1de4339761588bc0619e3cbc0120ee582ebb74b53b4efbf79117bd2da40fd"
+
 [[package]]
 name = "clap"
 version = "3.2.16"
@@ -183,6 +190,17 @@ dependencies = [
  "slab",
 ]
 
+[[package]]
+name = "getrandom"
+version = "0.2.7"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "4eb1a864a501629691edf6c15a593b7a51eebaa1e8468e9ddc623de7c9b58ec6"
+dependencies = [
+ "cfg-if",
+ "libc",
+ "wasi",
+]
+
 [[package]]
 name = "hashbrown"
 version = "0.9.1"
@@ -344,6 +362,24 @@ dependencies = [
  "proc-macro2",
 ]
 
+[[package]]
+name = "rand"
+version = "0.8.5"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "34af8d1a0e25924bc5b7c43c079c942339d8f0a8b57c39049bef581b46327404"
+dependencies = [
+ "rand_core",
+]
+
+[[package]]
+name = "rand_core"
+version = "0.6.3"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "d34f1408f55294453790c48b2f1ebbb1c5b4b7563eb1f418bcfcfdbb06ebb4e7"
+dependencies = [
+ "getrandom",
+]
+
 [[package]]
 name = "rnix"
 version = "0.10.2"
@@ -468,6 +504,12 @@ dependencies = [
  "winapi-util",
 ]
 
+[[package]]
+name = "wasi"
+version = "0.11.0+wasi-snapshot-preview1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "9c8d87e72b64a3b4db28d11ce29237c246188f4f51057d65a7eab63b7987e423"
+
 [[package]]
 name = "winapi"
 version = "0.3.9"
diff --git a/src/alejandra_cli/Cargo.toml b/src/alejandra_cli/Cargo.toml
index 8c32f9b..4a938b8 100644
--- a/src/alejandra_cli/Cargo.toml
+++ b/src/alejandra_cli/Cargo.toml
@@ -15,6 +15,7 @@ futures = { version = "*", default_features = false, features = [
   "thread-pool"
 ] }
 num_cpus = { version = "*", default_features = false, features = [] }
+rand = { version = "*", default-features = false, features = ["getrandom"] }
 walkdir = { version = "*", default_features = false, features = [] }
 
 [package]
diff --git a/src/alejandra_cli/src/ads/donation.txt b/src/alejandra_cli/src/ads/donation.txt
new file mode 100644
index 0000000..9c9bb69
--- /dev/null
+++ b/src/alejandra_cli/src/ads/donation.txt
@@ -0,0 +1,2 @@
+If Alejandra is useful to you, please sponsor its author.
+Thank you! https://github.com/sponsors/kamadorueda
diff --git a/src/alejandra_cli/src/ads/mod.rs b/src/alejandra_cli/src/ads/mod.rs
new file mode 100644
index 0000000..c7857b1
--- /dev/null
+++ b/src/alejandra_cli/src/ads/mod.rs
@@ -0,0 +1,11 @@
+use rand::distributions::Distribution;
+use rand::distributions::Uniform;
+use rand::rngs::OsRng;
+
+pub(crate) fn random_ad() -> &'static str {
+    let ads = [include_str!("star.txt"), include_str!("donation.txt")];
+
+    let ads_index = Uniform::from(0..ads.len()).sample(&mut OsRng);
+
+    ads[ads_index]
+}
diff --git a/src/alejandra_cli/src/ads/star.txt b/src/alejandra_cli/src/ads/star.txt
new file mode 100644
index 0000000..a8157f2
--- /dev/null
+++ b/src/alejandra_cli/src/ads/star.txt
@@ -0,0 +1,2 @@
+If Alejandra is useful to you, please add your star to the repository.
+Thank you! https://github.com/sponsors/kamadorueda
diff --git a/src/alejandra_cli/src/cli.rs b/src/alejandra_cli/src/cli.rs
index 7ac80a6..7bbd68c 100644
--- a/src/alejandra_cli/src/cli.rs
+++ b/src/alejandra_cli/src/cli.rs
@@ -5,6 +5,8 @@ use futures::future::RemoteHandle;
 use futures::stream::FuturesUnordered;
 use futures::task::SpawnExt;
 
+use crate::ads::random_ad;
+
 #[derive(Clone)]
 pub(crate) struct FormattedPath {
     pub path: String,
@@ -81,8 +83,8 @@ pub(crate) fn simple(
 
     if !quiet {
         eprintln!(
-            "{} {paths_len} file{} using {threads} thread{}",
-            if in_place { "Formatting" } else { "Checking formatting in" },
+            "{} {paths_len} file{} using {threads} thread{}.",
+            if in_place { "Formatting" } else { "Checking style in" },
             if paths_len == 1 { "" } else { "s" },
             if threads == 1 { "" } else { "s" },
         );
@@ -182,7 +184,7 @@ pub fn main() -> std::io::Result<()> {
         if !args.quiet {
             eprintln!();
             eprintln!(
-                "{}! {changed} file{} {}",
+                "{}! {changed} file{} {}.",
                 if in_place { "Success" } else { "Alert" },
                 if changed == 1 { "" } else { "s" },
                 if changed == 1 {
@@ -195,7 +197,8 @@ pub fn main() -> std::io::Result<()> {
             );
         }
         if in_place {
-            ads();
+            println!();
+            print!("{}", random_ad());
         }
 
         std::process::exit(if in_place { 0 } else { 2 });
@@ -203,11 +206,10 @@ pub fn main() -> std::io::Result<()> {
 
     if !args.quiet {
         eprintln!();
-        eprintln!("Congratulations! Your code complies the Alejandra style");
-        ads();
+        eprintln!("Congratulations! Your code complies the Alejandra style.");
+        println!();
+        print!("{}", random_ad());
     }
 
     std::process::exit(0);
 }
-
-fn ads() {}
diff --git a/src/alejandra_cli/src/lib.rs b/src/alejandra_cli/src/lib.rs
index 665c2a0..2763e45 100644
--- a/src/alejandra_cli/src/lib.rs
+++ b/src/alejandra_cli/src/lib.rs
@@ -1,2 +1,3 @@
+pub mod ads;
 pub mod cli;
 pub mod find;