diff --git a/Applications/Browser/CMakeLists.txt b/Applications/Browser/CMakeLists.txt
index 8594c00d61..4652ec8b11 100644
--- a/Applications/Browser/CMakeLists.txt
+++ b/Applications/Browser/CMakeLists.txt
@@ -15,5 +15,5 @@ set(SOURCES
     TabGML.h
 )
 
-serenity_bin(Browser)
+serenity_app(Browser ICON app-browser)
 target_link_libraries(Browser LibWeb LibProtocol LibGUI LibDesktop)
diff --git a/Applications/Calculator/CMakeLists.txt b/Applications/Calculator/CMakeLists.txt
index 548c37b774..8c5c14feaf 100644
--- a/Applications/Calculator/CMakeLists.txt
+++ b/Applications/Calculator/CMakeLists.txt
@@ -5,5 +5,5 @@ set(SOURCES
     Keypad.cpp
 )
 
-serenity_bin(Calculator)
+serenity_app(Calculator ICON app-calculator)
 target_link_libraries(Calculator LibGUI)
diff --git a/Applications/Calendar/CMakeLists.txt b/Applications/Calendar/CMakeLists.txt
index 77fbce1675..c23a6743cc 100644
--- a/Applications/Calendar/CMakeLists.txt
+++ b/Applications/Calendar/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(Calendar)
+serenity_app(Calendar ICON app-calendar)
 target_link_libraries(Calendar LibGUI)
diff --git a/Applications/DisplaySettings/CMakeLists.txt b/Applications/DisplaySettings/CMakeLists.txt
index b5d2162f9d..af736e83a8 100644
--- a/Applications/DisplaySettings/CMakeLists.txt
+++ b/Applications/DisplaySettings/CMakeLists.txt
@@ -4,5 +4,5 @@ set(SOURCES
     MonitorWidget.cpp
 )
 
-serenity_bin(DisplaySettings)
+serenity_app(DisplaySettings ICON app-display-settings)
 target_link_libraries(DisplaySettings LibGUI)
diff --git a/Applications/FileManager/CMakeLists.txt b/Applications/FileManager/CMakeLists.txt
index b0bfcabee3..f650c97402 100644
--- a/Applications/FileManager/CMakeLists.txt
+++ b/Applications/FileManager/CMakeLists.txt
@@ -9,5 +9,5 @@ set(SOURCES
     PropertiesDialog.cpp
 )
 
-serenity_bin(FileManager)
+serenity_app(FileManager ICON filetype-folder)
 target_link_libraries(FileManager LibGUI LibDesktop)
diff --git a/Applications/FontEditor/CMakeLists.txt b/Applications/FontEditor/CMakeLists.txt
index 0c39433507..079b7a521a 100644
--- a/Applications/FontEditor/CMakeLists.txt
+++ b/Applications/FontEditor/CMakeLists.txt
@@ -7,5 +7,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(FontEditor)
+serenity_app(FontEditor ICON app-font-editor)
 target_link_libraries(FontEditor LibGUI LibGfx)
diff --git a/Applications/Help/CMakeLists.txt b/Applications/Help/CMakeLists.txt
index 8d1a5038e2..46a832c044 100644
--- a/Applications/Help/CMakeLists.txt
+++ b/Applications/Help/CMakeLists.txt
@@ -6,5 +6,5 @@ set(SOURCES
     ManualSectionNode.cpp
 )
 
-serenity_bin(Help)
+serenity_app(Help ICON app-help)
 target_link_libraries(Help LibWeb LibMarkdown LibGUI LibDesktop)
diff --git a/Applications/HexEditor/CMakeLists.txt b/Applications/HexEditor/CMakeLists.txt
index 3de7c9cfb5..ebe134863f 100644
--- a/Applications/HexEditor/CMakeLists.txt
+++ b/Applications/HexEditor/CMakeLists.txt
@@ -4,5 +4,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(HexEditor)
+serenity_app(HexEditor ICON app-hexeditor)
 target_link_libraries(HexEditor LibGUI)
diff --git a/Applications/IRCClient/CMakeLists.txt b/Applications/IRCClient/CMakeLists.txt
index 6f304b18c1..3926bbd5dc 100644
--- a/Applications/IRCClient/CMakeLists.txt
+++ b/Applications/IRCClient/CMakeLists.txt
@@ -10,5 +10,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(IRCClient)
+serenity_app(IRCClient ICON app-irc-client)
 target_link_libraries(IRCClient LibWeb LibGUI)
diff --git a/Applications/KeyboardSettings/CMakeLists.txt b/Applications/KeyboardSettings/CMakeLists.txt
index 54f5ea70aa..62212cda36 100644
--- a/Applications/KeyboardSettings/CMakeLists.txt
+++ b/Applications/KeyboardSettings/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(KeyboardSettings)
+serenity_app(KeyboardSettings ICON app-keyboard-settings)
 target_link_libraries(KeyboardSettings LibGUI LibKeyboard)
diff --git a/Applications/Piano/CMakeLists.txt b/Applications/Piano/CMakeLists.txt
index 6756afb18c..382e023c3b 100644
--- a/Applications/Piano/CMakeLists.txt
+++ b/Applications/Piano/CMakeLists.txt
@@ -10,5 +10,5 @@ set(SOURCES
     WaveWidget.cpp
 )
 
-serenity_bin(Piano)
+serenity_app(Piano ICON app-piano)
 target_link_libraries(Piano LibAudio LibGUI)
diff --git a/Applications/PixelPaint/CMakeLists.txt b/Applications/PixelPaint/CMakeLists.txt
index 73e2196ca7..713845c80e 100644
--- a/Applications/PixelPaint/CMakeLists.txt
+++ b/Applications/PixelPaint/CMakeLists.txt
@@ -23,5 +23,5 @@ set(SOURCES
     Tool.cpp
 )
 
-serenity_bin(PixelPaint)
+serenity_app(PixelPaint ICON app-pixel-paint)
 target_link_libraries(PixelPaint LibGUI LibGfx)
diff --git a/Applications/QuickShow/CMakeLists.txt b/Applications/QuickShow/CMakeLists.txt
index c0f9a05e6b..8d2b46e217 100644
--- a/Applications/QuickShow/CMakeLists.txt
+++ b/Applications/QuickShow/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     QSWidget.cpp
 )
 
-serenity_bin(QuickShow)
+serenity_app(QuickShow ICON filetype-image)
 target_link_libraries(QuickShow LibGUI LibGfx)
diff --git a/Applications/SoundPlayer/CMakeLists.txt b/Applications/SoundPlayer/CMakeLists.txt
index 6c71842cd3..99e1da4653 100644
--- a/Applications/SoundPlayer/CMakeLists.txt
+++ b/Applications/SoundPlayer/CMakeLists.txt
@@ -5,5 +5,5 @@ set(SOURCES
     SoundPlayerWidget.cpp
 )
 
-serenity_bin(SoundPlayer)
+serenity_app(SoundPlayer ICON app-sound-player)
 target_link_libraries(SoundPlayer LibAudio LibGUI)
diff --git a/Applications/Spreadsheet/CMakeLists.txt b/Applications/Spreadsheet/CMakeLists.txt
index ea0054dc7b..f41922655a 100644
--- a/Applications/Spreadsheet/CMakeLists.txt
+++ b/Applications/Spreadsheet/CMakeLists.txt
@@ -24,5 +24,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(Spreadsheet)
+serenity_app(Spreadsheet ICON app-spreadsheet)
 target_link_libraries(Spreadsheet LibGUI LibJS LibWeb)
diff --git a/Applications/SystemMonitor/CMakeLists.txt b/Applications/SystemMonitor/CMakeLists.txt
index bf078096cd..ee2e4d2323 100644
--- a/Applications/SystemMonitor/CMakeLists.txt
+++ b/Applications/SystemMonitor/CMakeLists.txt
@@ -12,5 +12,5 @@ set(SOURCES
     ThreadStackWidget.cpp
 )
 
-serenity_bin(SystemMonitor)
+serenity_app(SystemMonitor ICON app-system-monitor)
 target_link_libraries(SystemMonitor LibGUI LibPCIDB)
diff --git a/Applications/Terminal/CMakeLists.txt b/Applications/Terminal/CMakeLists.txt
index c3a97c0886..a9b6c9747b 100644
--- a/Applications/Terminal/CMakeLists.txt
+++ b/Applications/Terminal/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(Terminal)
+serenity_app(Terminal ICON app-terminal)
 target_link_libraries(Terminal LibGUI LibVT)
diff --git a/Applications/TextEditor/CMakeLists.txt b/Applications/TextEditor/CMakeLists.txt
index 897a77f287..e43a95aace 100644
--- a/Applications/TextEditor/CMakeLists.txt
+++ b/Applications/TextEditor/CMakeLists.txt
@@ -6,5 +6,5 @@ set(SOURCES
     MainWindowGML.h
 )
 
-serenity_bin(TextEditor)
+serenity_app(TextEditor ICON app-text-editor)
 target_link_libraries(TextEditor LibWeb LibMarkdown LibGUI LibShell LibRegex LibDesktop)
diff --git a/Applications/ThemeEditor/CMakeLists.txt b/Applications/ThemeEditor/CMakeLists.txt
index e66d652f0a..94ca0e1f3e 100644
--- a/Applications/ThemeEditor/CMakeLists.txt
+++ b/Applications/ThemeEditor/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(ThemeEditor)
+serenity_app(ThemeEditor ICON app-theme-editor)
 target_link_libraries(ThemeEditor LibGUI)
diff --git a/CMakeLists.txt b/CMakeLists.txt
index 67bf67fc91..db3461d10a 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -164,6 +164,23 @@ function(serenity_bin target_name)
     serenity_generated_sources(${target_name})
 endfunction()
 
+function(serenity_app target_name)
+    cmake_parse_arguments(SERENITY_APP "" "ICON" "" ${ARGN})
+
+    serenity_bin("${target_name}")
+    set(small_icon "${CMAKE_SOURCE_DIR}/Base/res/icons/16x16/${SERENITY_APP_ICON}.png")
+    set(medium_icon "${CMAKE_SOURCE_DIR}/Base/res/icons/32x32/${SERENITY_APP_ICON}.png")
+    
+    if (EXISTS "${small_icon}")
+        embed_resource("${target_name}" serenity_icon_s "${small_icon}")
+    endif()
+    if (EXISTS "${medium_icon}")
+        embed_resource("${target_name}" serenity_icon_m "${medium_icon}")
+    endif()
+
+    # TODO: Issue warnings if the app icons don't exist
+endfunction()
+
 function(compile_gml source output string_name)
     set(source ${CMAKE_CURRENT_SOURCE_DIR}/${source})
     add_custom_command(
@@ -191,6 +208,19 @@ function(compile_ipc source output)
     add_custom_target(generate_${output_name} DEPENDS ${output})
 endfunction()
 
+function(embed_resource target section file)
+    get_filename_component(asm_file "${file}" NAME)
+    set(asm_file "${CMAKE_CURRENT_BINARY_DIR}/${target}-${section}.s")
+    get_filename_component(input_file "${file}" ABSOLUTE)
+    add_custom_command(
+        OUTPUT "${asm_file}"
+        COMMAND "${CMAKE_SOURCE_DIR}/Meta/generate-embedded-resource-assembly.sh" "${asm_file}" "${section}" "${input_file}" 
+        DEPENDS "${input_file}" "${CMAKE_SOURCE_DIR}/Meta/generate-embedded-resource-assembly.sh"
+        COMMENT "Generating ${asm_file}"
+    )
+    target_sources("${target}" PRIVATE "${asm_file}")
+endfunction()
+
 find_program(CCACHE_PROGRAM ccache)
 if(CCACHE_PROGRAM)
     set_property(GLOBAL PROPERTY RULE_LAUNCH_COMPILE "${CCACHE_PROGRAM}")
diff --git a/Demos/Cube/CMakeLists.txt b/Demos/Cube/CMakeLists.txt
index 6a600aa789..ee06d91d3f 100644
--- a/Demos/Cube/CMakeLists.txt
+++ b/Demos/Cube/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     Cube.cpp
 )
 
-serenity_bin(Cube)
+serenity_app(Cube ICON app-cube)
 target_link_libraries(Cube LibGUI)
diff --git a/Demos/Eyes/CMakeLists.txt b/Demos/Eyes/CMakeLists.txt
index 355a874673..aa0e948d6a 100644
--- a/Demos/Eyes/CMakeLists.txt
+++ b/Demos/Eyes/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     EyesWidget.cpp
 )
 
-serenity_bin(Eyes)
+serenity_app(Eyes ICON app-eyes)
 target_link_libraries(Eyes LibGUI LibGfx)
diff --git a/Demos/Fire/CMakeLists.txt b/Demos/Fire/CMakeLists.txt
index 315b7f5216..10342de600 100644
--- a/Demos/Fire/CMakeLists.txt
+++ b/Demos/Fire/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     Fire.cpp
 )
 
-serenity_bin(Fire)
+serenity_app(Fire ICON app-fire)
 target_link_libraries(Fire LibGUI LibCore LibGfx)
diff --git a/Demos/HelloWorld/CMakeLists.txt b/Demos/HelloWorld/CMakeLists.txt
index 2469b40a09..a210b1aa77 100644
--- a/Demos/HelloWorld/CMakeLists.txt
+++ b/Demos/HelloWorld/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(HelloWorld)
+serenity_app(HelloWorld ICON app-hello-world)
 target_link_libraries(HelloWorld LibGUI)
diff --git a/Demos/LibGfxDemo/CMakeLists.txt b/Demos/LibGfxDemo/CMakeLists.txt
index c63ce34e61..5f2d4bca8f 100644
--- a/Demos/LibGfxDemo/CMakeLists.txt
+++ b/Demos/LibGfxDemo/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(LibGfxDemo)
+serenity_app(LibGfxDemo ICON app-libgfx-demo)
 target_link_libraries(LibGfxDemo LibGUI LibIPC LibGfx LibCore)
diff --git a/Demos/Mouse/CMakeLists.txt b/Demos/Mouse/CMakeLists.txt
index 389e625d1e..bc90a5e308 100644
--- a/Demos/Mouse/CMakeLists.txt
+++ b/Demos/Mouse/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(Mouse)
+serenity_app(Mouse ICON app-mouse)
 target_link_libraries(Mouse LibGUI LibGfx)
diff --git a/Demos/Screensaver/CMakeLists.txt b/Demos/Screensaver/CMakeLists.txt
index 0b58e1c7af..6f8acee97c 100644
--- a/Demos/Screensaver/CMakeLists.txt
+++ b/Demos/Screensaver/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     Screensaver.cpp
 )
 
-serenity_bin(Screensaver)
+serenity_app(Screensaver ICON app-screensaver)
 target_link_libraries(Screensaver LibGUI LibCore LibGfx)
diff --git a/Demos/WidgetGallery/CMakeLists.txt b/Demos/WidgetGallery/CMakeLists.txt
index 936f8a168b..2c4e42046d 100644
--- a/Demos/WidgetGallery/CMakeLists.txt
+++ b/Demos/WidgetGallery/CMakeLists.txt
@@ -2,5 +2,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(WidgetGallery)
+serenity_app(WidgetGallery ICON app-widget-gallery)
 target_link_libraries(WidgetGallery LibGUI)
diff --git a/DevTools/HackStudio/CMakeLists.txt b/DevTools/HackStudio/CMakeLists.txt
index 27d473c687..6f78d59f91 100644
--- a/DevTools/HackStudio/CMakeLists.txt
+++ b/DevTools/HackStudio/CMakeLists.txt
@@ -33,6 +33,6 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(HackStudio)
+serenity_app(HackStudio ICON app-hack-studio)
 target_link_libraries(HackStudio LibWeb LibMarkdown LibGUI LibGfx LibCore LibVT LibDebug LibX86 LibDiff LibShell)
 add_dependencies(HackStudio CppLanguageServer)
diff --git a/DevTools/Inspector/CMakeLists.txt b/DevTools/Inspector/CMakeLists.txt
index cadfd75f4f..dd980cec99 100644
--- a/DevTools/Inspector/CMakeLists.txt
+++ b/DevTools/Inspector/CMakeLists.txt
@@ -6,5 +6,5 @@ set(SOURCES
     RemoteProcess.cpp
 )
 
-serenity_bin(Inspector)
+serenity_app(Inspector ICON app-inspector)
 target_link_libraries(Inspector LibGUI)
diff --git a/DevTools/Profiler/CMakeLists.txt b/DevTools/Profiler/CMakeLists.txt
index a5d78d7ae6..1cb7b95140 100644
--- a/DevTools/Profiler/CMakeLists.txt
+++ b/DevTools/Profiler/CMakeLists.txt
@@ -6,5 +6,5 @@ set(SOURCES
     ProfileTimelineWidget.cpp
 )
 
-serenity_bin(Profiler)
+serenity_app(Profiler ICON app-profiler)
 target_link_libraries(Profiler LibGUI LibX86 LibCoreDump)
diff --git a/Games/2048/CMakeLists.txt b/Games/2048/CMakeLists.txt
index 2b92309c76..d48b1e7bcf 100644
--- a/Games/2048/CMakeLists.txt
+++ b/Games/2048/CMakeLists.txt
@@ -5,5 +5,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(2048)
+serenity_app(2048 ICON app-2048)
 target_link_libraries(2048 LibGUI)
diff --git a/Games/Breakout/CMakeLists.txt b/Games/Breakout/CMakeLists.txt
index b13e635f07..d26284ea20 100644
--- a/Games/Breakout/CMakeLists.txt
+++ b/Games/Breakout/CMakeLists.txt
@@ -4,5 +4,5 @@ set(SOURCES
     LevelSelectDialog.cpp
 )
 
-serenity_bin(Breakout)
+serenity_app(Breakout ICON app-breakout)
 target_link_libraries(Breakout LibGUI)
diff --git a/Games/Chess/CMakeLists.txt b/Games/Chess/CMakeLists.txt
index cc49d6ee4c..54415eeb95 100644
--- a/Games/Chess/CMakeLists.txt
+++ b/Games/Chess/CMakeLists.txt
@@ -5,5 +5,5 @@ set(SOURCES
     Engine.cpp
 )
 
-serenity_bin(Chess)
+serenity_app(Chess ICON app-chess)
 target_link_libraries(Chess LibChess LibGUI LibCore)
diff --git a/Games/Minesweeper/CMakeLists.txt b/Games/Minesweeper/CMakeLists.txt
index e50f100ad2..466227edb6 100644
--- a/Games/Minesweeper/CMakeLists.txt
+++ b/Games/Minesweeper/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     main.cpp
 )
 
-serenity_bin(Minesweeper)
+serenity_app(Minesweeper ICON app-minesweeper)
 target_link_libraries(Minesweeper LibGUI)
diff --git a/Games/Pong/CMakeLists.txt b/Games/Pong/CMakeLists.txt
index 39560740ef..ebd8962f94 100644
--- a/Games/Pong/CMakeLists.txt
+++ b/Games/Pong/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     Game.cpp
 )
 
-serenity_bin(Pong)
+serenity_app(Pong ICON app-pong)
 target_link_libraries(Pong LibGUI)
diff --git a/Games/Snake/CMakeLists.txt b/Games/Snake/CMakeLists.txt
index c40e284ad4..d542cd4ead 100644
--- a/Games/Snake/CMakeLists.txt
+++ b/Games/Snake/CMakeLists.txt
@@ -3,5 +3,5 @@ set(SOURCES
     SnakeGame.cpp
 )
 
-serenity_bin(Snake)
+serenity_app(Snake ICON app-snake)
 target_link_libraries(Snake LibGUI)
diff --git a/Games/Solitaire/CMakeLists.txt b/Games/Solitaire/CMakeLists.txt
index e61f9e3bfb..4a9d4e6c71 100644
--- a/Games/Solitaire/CMakeLists.txt
+++ b/Games/Solitaire/CMakeLists.txt
@@ -5,5 +5,5 @@ set(SOURCES
     SolitaireWidget.cpp
 )
 
-serenity_bin(Solitaire)
+serenity_app(Solitaire ICON app-solitaire)
 target_link_libraries(Solitaire LibGUI LibGfx LibCore)
diff --git a/Meta/generate-embedded-resource-assembly.sh b/Meta/generate-embedded-resource-assembly.sh
new file mode 100755
index 0000000000..05aa443117
--- /dev/null
+++ b/Meta/generate-embedded-resource-assembly.sh
@@ -0,0 +1,27 @@
+#!/bin/bash
+
+set -e
+
+if [ -z "$1" ]; then
+    echo "ERROR: No output file specified"
+    exit 1
+fi
+
+OUTPUT_FILE="$1"
+shift
+
+rm -f "${OUTPUT_FILE}"
+
+while (( "$#" >= 2)); do
+    SECTION_NAME="$1"
+    INPUT_FILE="$2"
+
+    {
+        printf '    .section %s\n' "${SECTION_NAME}"
+        printf '    .type %s, @object\n' "${SECTION_NAME}"
+        printf '    .align 4\n'
+        printf '    .incbin "%s"\n' "${INPUT_FILE}"
+        printf '\n'
+    } >> "${OUTPUT_FILE}"
+    shift 2
+done